Understand your customers

Understand your customers

Vicar Analytics brings webshop metrics to the physical world in a way you can track, monitor and monetize real-life behavior of your customers.

Understanding each step of the customer journey is essential to achieve optimal growth for your retail business. This involves an in depth behavior analysis; measuring walking patterns, knowing who looks at what, know what your customers feel and even grasp their experienced emotions.

Manual behavior analysis is time consuming and subjective. Assigning this task to a computer system might seem impossible, but thanks to recent advances in computer vision and big data, VicarVision made it happen.

Who uses Vicar Analytics?

What can Vicar Analytics do?

Watch the short video below

What is measured?

Vicar Analytics measures a number of helpful statistics.

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Demographics

Determine customers’ age and gender and find out if you are reaching your audience.

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Emotions

Measure customers’ emotions to discover how they feel about your products.

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Engagement

Identify customers’ viewtime to discover their engagement towards your content.

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Behaviour

Track customers’ walking patterns to optimize the layout of your store.

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Hesitation

Detect customers that are hesitating or confused and provide extra service.

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Popular Areas

Discover the most and least visited areas and change your offers accordingly.

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Vicar Analytics Services

Vicar Analytics provides customer analytics and interaction packages that empowers key decision-makers with powerful data. Vicar Analytics delivers customer insights in 3 modules.

Customer Flow

Analyze walking patterns and congestion risks using an intuitive visualization of people flow. Optimize the key-aspects of your store layout and product merchandising.

Features

  • Identify the most popular areas in your store
  • Discover congested areas and improve your store layout
  • Determine the peak hours
  • Identify popular routes in your store

Customer Analytics

Accurately identify your customers’ demographics and their engagement towards your products. Understand your customers, optimize your content and boost customer satisfaction.

Features

  • Detect if your display is more appealing to men or to women
  • Analyse how long customers look at a screen or product
  • Detect what emotions customers show when looking at your content

Interactive Content

Automatically adapts content to your customers’ demographics, characteristics and emotions in real-time. Tailor your content and enhance customer experience like never before.

Features

  • Show advertisements adapted to the viewer’s gender
  • Automatically start a video when someone appears
  • Show shorter content when a group of people is looking at the screen

Case Studies

Still wondering about the usefulness of Vicar Analytics for your business? Get inspired by the insights others have obtained with our product. Contact us for the full version of these case studies.

The Importance of Understanding Your Visitors

The Importance of Understanding Your Visitors

Understanding each step of the visitors journey is extremely important, but it is also more challenging than ever. Knowing and understanding your patrons in real-time will help you predict and react efficiently to the constantly changing event environment. Get to know your visitors better than they know themselves!
Vicar Analytics gives you insights into detailed visitors demographics and visitors behavior and enables you to identify your target group instantly and, above all, accurately. Use Vicar Analytics to optimize your event and to improve your visitors’ satisfaction .

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The Effectiveness of Digital Billboard Advertising

The Effectiveness of Digital Billboard Advertising

This case study shows some of the useful insights one can gain with Vicar Analytics.
This study demonstrates the accuracy of Vicar Analytics as a visitor counting tool
To one paragraph with: In addition it demonstrates the accuracy of Vicar Analytics as a visitor counting tool.

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Vicar Analytics as Accurate as Manual Count

Vicar Analytics as Accurate as Manual Count

SwissSense is a bedroom furniture store that had three Vicar Analytics cameras installed for a year. This enabled them to get detailed information about who visited their store and what they thought of it. This case study shows some of the useful insights one can gain with Vicar Analytics.
This study demonstrates the accuracy of Vicar Analytics as a visitor counting tool.

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The Importance of Finding Your Target Audience

The Importance of Finding Your Target Audience

Vicar Analytics was used to track and measure the key performance indicators of a Latin America client of their in-store customers to solve three of their challenges: unknown peak times, unclear target audience and underperforming advertisements.

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Get Started

Start understanding your customers with these 3 easy steps

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Download Software

Get in touch with us to receive a download link for installing the Vicar Analytics software.

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Place Sensors

Place a webcam or ip-camera at a strategic location to start observing customer behavior.

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View Results

Access our online dashboard to view informative statistics about your customer’s behavior.