With COVID-19 impacting most aspects of normal life, we joined the global search for inspiration under the current conditions and explored where we could make a difference by expanding or adapting Vicar Analytics. The result, we expand our services with the anticipated Flow module and adapt the current product to support videoconferencing technologies.
Lastly, to support businesses that are affected financially by COVID-19 we offer the regular Vicar Analytics with a discount. If you are interested in the discounted product or piloting our services please use the form below to send us a request.
As social distancing measures remain required, insights on the movement patterns of customers or visitors have become increasingly relevant. The Flow module provides information such as popular walking routes, areas that have a high risk of congestion and metrics on the number of people, group forming and other information that can be analyzed to ensure safe social distancing.
Without analyzing personal data this module uses one or more overview cameras to detect where people are passing through or lingering in the observable space. With this information we can compute the crowd movement metrics and construct heatmaps that visualize paths or areas of large interest.
Vicar Analytics was and still is intended to bring the strengths of digital analytics to the physical world. However, we are currently experiencing a time in which the physical world should mostly be avoided. During this time, we also experience how work, education and other usually face to face elements of daily life can move to the digital domain. As we imagine our future to contain more of these digital interactions we are launching a Vicar-Analytics spin-off called VICO to analyze visual collaboration applications.
VICO is meant for professionals that want to optimize in these times of change. The educators that wants to maximize engagement during an online class, the consultants that want to analyze which part of the pitch received the highest emotional response from their clients and everyone else that finds him- or herself challenged by the sudden switch to digital collaboration.